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69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving...
Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and...
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Report: Marketers See Go-To-Market Strategy Success When Using Intent Data
Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM)...
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Report: Intent Data is Helping Marketers Boost Company Revenue
While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Anteriad recently partnered with Ascend2...
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Report: Successful Marketers Have More Confidence in the Accuracy of Their Data
As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information....
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93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months
Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and...
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Report: B2B Marketers Faced with Rising Customer Service Expectations
As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Oracle recently...
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Report: Content Marketers Anticipate Utilizing AI Solutions
Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions...
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85% of B2B Marketers Struggle to Link Performance to Business Outcomes
B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes....
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89% of Social Media Marketers Consider Social Search to Be Strategically...
As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. HubSpot...
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52% of Digital Marketers Solely Focused on Reach Rather Than ROI
Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI)...
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